CharacterTowns.org regards William McDonough as one of the great thinkers of our time. His work on the built environment sets challenges and produces results that astound. Read his book, watch his video from Stanford…you will find them inspirational.
The Upcycle is as ambitious as such classics as Rachel Carson’s Silent Spring—but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the planet? We can have a beneficial footprint. Abundance for all. The goal is within our reach.