Be Strategic, Leverage Every Main Street Asset

The place where commercial, civic and residential lives converge. Downtown’s focus is main street; the street with public buildings, gathering places and active open spaces; the street with shops, restaurants, offices and housing. Main street is where all elements of the community converge; and each is essential. Successful downtowns are magical places. They are places where commercial business is conducted in an office or on a street corner. They are where community leaders confab over breakfast or lunch at the same table year after year. They are the places where business owners and residents meet with local government folks, elected and appointed.